Which of the following statements about assortment is not True?
A) The number of SKUs offered in a merchandise category is a strategic decision.
B) The breadth and depth of the assortment in a merchandise category can affect the retailer's brand image.
C) Offering a large assortment normally simplifies a customer's buying decision.
D) Customer perceptions on assortments are based on the availability of the customer's favorite SKU and the size of the category's display.
E) Buyers need to consider the degree to which categories in a department complement each other.

Question

Quizplus · Accepted Answer

Large assortments are particularly appealing to customers who seek variety-those who want to try new things. However, offering a large assortment can make the purchase decision more complex and time-consuming and potentially overwhelms the consumer, which could reduce sales.

Which of the Following Statements About Assortment Is Not True