Copycat brands imitate the manufacturer's brand in appearance and packing, generally are perceived as lower quality, and are offered at lower prices.

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Copycat brands are private-label products produced by the retailer that imitate the national brand in both appearance and packaging, but are priced cheaper. Copycat brands abound in drugstores and grocery stores.

Copycat Brands Imitate the Manufacturer's Brand in Appearance and Packing