________ target a price-sensitive segment by offering a no-frills product at a discount price.
A) Generic brands
B) Store brands
C) National brands
D) Family brands
E) Diverted merchandise

Question

Quizplus · Accepted Answer

Generic brands are labeled with the name of the commodity and thus actually have no brand name distinguishing them. These products target a price-sensitive segment by offering a no-frills product at a discount price.

________ Target a Price-Sensitive Segment by Offering a No-Frills Product