The premium option in the multiple price tiers created for store brands offers
A) a reduced risk of uncertain sales.
B) retailers a large number of alternatives for getting rid of excess inventory.
C) consumers a substantial saving without compromising on quality.
D) consumers quality that is comparable to that of national brands.
E) consumers a higher quality than national brands at a higher price.

Question

Quizplus · Accepted Answer

Many store brands today extend assortments by creating multiple price tiers, often referred to as low cost, value, and premium. The low-cost and value tiers have long been in place; the premium option is relatively newer. Such premium options offer consumers quality that is comparable to that of national brands, sometimes (but not always) at a modest price savings.

The Premium Option in the Multiple Price Tiers Created for Store