Feel Good Inc. is a multinational sports goods manufacturer that uses a different strategy in each of its subsidiaries and operations. Moreover, all decision-making is decentralized, which leaves the company open to the threat of opportunistic behavior. Since the expatriate managers do not rely on headquarters expertise, there is also an asymmetry in the transfer of information and specialized knowledge. In the context of the four international strategies proposed by Bartlett and Goshal, Feel Good Inc. uses a(n) _____.
A) global strategy
B) international strategy
C) universal strategy
D) multidomestic strategy
Correct Answer:
Verified
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