Marriott Vacation Club operates time share vacation properties across the world and employs sales representatives to contact potential buyers to offer a complimentary two or three day stay at one of their locations. Initial contact is made by telephone and Marriott targets high income families with kids or empty nesters who enjoy traveling. Once a consumer visits the Marriott Vacation property, they attend a property tour and meeting with a vacation consultant who presents the opportunity of purchasing a time share as well as the benefits of owning a Marriott time share. What type of sales channel is Marriott Vacation Club utilizing once customers visit the property and experience a personal presentation?

Question

Quizplus · Accepted Answer

Field selling involves direct, face-to-face interaction with potential customers, often at the customer's location or a neutral site, which is the method used by Marriott Vacation Club during the property tours and personal presentations.

Marriott Vacation Club Operates Time Share Vacation Properties Across the World