Brad is a sales representative for a Kettle Chips and is preparing for a Super Bowl promotional campaign. He's contacting each of his grocery and convenience accounts with an opportunity to install an end-of-aisle display with graphics of the Super Bowl teams and a display of several varieties of chips. This is known as _____, a type of trade-oriented promotion.

Question

Quizplus · Accepted Answer

Point-of-purchase advertising refers to promotional displays and efforts at the actual location where the purchase is made, such as end-of-aisle displays in grocery stores, which is what Brad is proposing.

Brad Is a Sales Representative for a Kettle Chips and Is