When a major pharmaceutical scandal shook people's belief in the Federal Drug Administration, the public relations department devised an IMC strategy to positively influence public perception. An evaluation of the effectiveness of the IMC strategy reported a positive change in the public perception of the government agency. In the context of the communication process, this change in perception represents _____.

Question

Quizplus · Accepted Answer

Feedback is the response or reaction of the receiver to the sender's message. In this context, the positive change in public perception of the government agency after the implementation of the IMC strategy is feedback indicating the effectiveness of the communication strategy.

When a Major Pharmaceutical Scandal Shook People's Belief in the Federal