Baker Insurance promotes identity theft insurance with an advertisement that warns viewers about stolen credit cards and fake Social Security numbers. Which appeal is being used in this commercial to motivate the viewers to act?

Question

Quizplus · Accepted Answer

The advertisement uses fear by highlighting the potential negative consequences (stolen credit cards and fake Social Security numbers) of not having identity theft insurance, aiming to motivate viewers to act by purchasing the insurance.

Baker Insurance Promotes Identity Theft Insurance with an Advertisement That