The organization, Mothers Against Drunk Driving sponsored an advertising campaign showing actual photos of automobiles that had been involved in accidents related to drunk driving and encouraged consumers to use a designated driver so they could avoid a similar accident. This type of campaign is known as a(n) _____ appeal.

Question

The organization, Mothers Against Drunk Driving sponsored an advertising campaign showing actual photos of automobiles that had been involved in accidents related to drunk driving and encouraged consumers to use a designated driver so they could avoid a similar accident. This type of campaign is known as a(n) _____ appeal.​

Quizplus · Accepted Answer

This campaign uses a fear appeal by showing the negative consequences (car accidents) of drunk driving to evoke fear and encourage behavior change (using a designated driver).

The Organization, Mothers Against Drunk Driving Sponsored an Advertising Campaign