Kassidy is a high school junior and is now receiving letters of introduction and brochures from a variety of colleges and universities. She doesn't yet know what she wants to study and is excited to receive the direct mail pieces so she can learn about schools she might not know. The colleges and universities are attempting to _______ as their primary promotional objective.

Question

Quizplus · Accepted Answer

The colleges and universities are attempting to create awareness among potential students like Kassidy about their programs, facilities, and what they have to offer. This is a common marketing strategy used to attract new students who are in the process of considering their options for higher education.

Kassidy Is a High School Junior and Is Now Receiving