You've been hired as a consultant to assist a global pharmaceutical company with their advertising medium choices. They have a new product targeting owners of dogs who are interested in preventing fleas and ticks. They want to target a very narrow audience of individuals who own a dog and also use high quality images to capture the emotional connection of the owners to their pets. They also want the advertising message to have a relatively long life. What would you recommend?

Question

Quizplus · Accepted Answer

Magazines are suitable for targeting a specific audience with high-quality images and have a longer shelf life compared to newspapers and radio.

You've Been Hired as a Consultant to Assist a Global