Toys R Us has recently announced the closure of over 100 of its retail locations. Toy manufacturer, Hasbro, is concerned about how the closures will affect their bottom line. Toys R Us would often display some of Hasbro's toys outside of the packages to allow children to play with the products in stores-something that Hasbro felt greatly encouraged sales of their toys. As Hasbro searches for new retail partners, they should consider:

Question

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Finding a retailer that shares a similar store atmospherics strategy would be beneficial for Hasbro, as it would allow them to replicate the interactive and engaging in-store experience that Toys R Us provided, which they believe encouraged sales.

Toys R Us Has Recently Announced the Closure of Over