A pricing policy that assumes that some prices are more appealing than others is known as _____ pricing.
A) leader
B) product-line
C) psychological
D) prestige

Question

Quizplus · Accepted Answer

Psychological pricing is based on the idea that certain prices have a psychological impact. Retailers use this strategy to make items appear cheaper than they are, such as pricing something at $9.99 instead of $10, believing that customers perceive it as significantly cheaper.

A Pricing Policy That Assumes That Some Prices Are More