Which of the following is an example of a qualitative forecasting technique?
A) A pharmaceutical company asks its sales force to predict the sales of a particular drug over the next six months
B) McDonald's offers a new pulled pork sandwich in Cincinnati for the next three months
C) A notebook manufacturer predicts the sales of notebooks this school season based on sales from the last five years
D) A handbag retailer compares response rates to two variations of the same Instagram ad

Question

Quizplus · Accepted Answer

Qualitative forecasting techniques often involve judgment, intuition, or subjective estimates. In choice A, the pharmaceutical company is asking its sales force to predict future sales based on their experience and judgment, which is a qualitative approach. Choices B, C, and D involve either experimental approaches or quantitative analysis based on historical data, which are not examples of qualitative forecasting.

Which of the Following Is an Example of a Qualitative