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As the Marketing Director for a Hospital, You've Decided to Develop

Question 113

Multiple Choice

As the marketing director for a hospital, you've decided to develop a quick survey about your hospital's services for outgoing patients. The CEO would like you to include the following question on the survey: Do you intend to use our hospital again in the next three years? How do you react to his suggestion?


A) You refuse to include it because data about buyer intentions should only be collected using electronic survey methods.
B) You agree to include it because it's an excellent way to predict long-term demand for your services.
C) You refuse to include it since most people don't know whether they'll need your services in the coming years so their answers would not present a realistic forecast.
D) You agree to include it, even though you feel the question would be distressing or offensive to most patients.

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