Jayce is searching for a ticket home from college for semester break. While he has checked several websites and all the airlines that fly the route he will take, it seems like every airline is charging the same price. It appears that the airlines are using:
A) competitive parity pricing.
B) value pricing.
C) market-based pricing.
D) cost-plus pricing.

Question

Quizplus · Accepted Answer

Competitive parity pricing is when companies set their prices in line with their competitors' prices, which seems to be the case here as all airlines Jayce checked are charging the same price for the route he is interested in.

Jayce Is Searching for a Ticket Home from College for Semester