Nakamichi introduced a set of true high-fidelity headphones at a price of $2,000. Most likely, Nakamichi was attempting to:
A) take a prestige pricing approach.
B) take a sales volume approach.
C) take a pricing parity approach.
D) take a market share maximization approach.

Question

Quizplus · Accepted Answer

Nakamichi's introduction of high-fidelity headphones at a high price point of $2,000 is indicative of a prestige pricing approach. This strategy involves setting a high price to signal superior quality or status, aiming to attract consumers who are looking for luxury or high-end products.

Nakamichi Introduced a Set of True High-Fidelity Headphones at a Price