General Electric offers a wide range of products and services for a variety of markets. Not only does GE sell to consumer markets, but to industrial markets as well. The variety of the offering is impressive, from light bulbs to jet and turbo prop engines. General Electric has engaged in:
A) diversification.
B) product development.
C) market penetration.
D) market development.

Question

Quizplus · Accepted Answer

General Electric has engaged in diversification by offering a wide range of products and services across different markets, including both consumer and industrial sectors. This strategy involves expanding into new product lines or markets to reduce risk and increase growth opportunities.

General Electric Offers a Wide Range of Products and Services