A new-product concept passes the test for financial feasibility and initial evaluation by focus groups and in-store polling,and then needs to convert from a concept into a prototype. This step can involve creating an actual item for further assessment before launching the product. These activities are part of the _________ stage of the new-product development.
A) development
B) concept testing
C) screening
D) business analysis

Question

Quizplus · Accepted Answer

The development stage in the new-product development process involves converting the product concept into a physical product or prototype. This allows the idea to be tested in more realistic scenarios and further evaluated before final decisions are made regarding its launch.

A New-Product Concept Passes the Test for Financial Feasibility and Initial