You've noticed a decline in seafood orders at your restaurant, but you're unsure what is causing the problem. Therefore, you've begun to talk with customers, monitor the restaurant's Facebook page, and interview seafood suppliers. You are engaged in:

Question

Quizplus · Accepted Answer

Exploratory research is conducted to investigate a problem that is not clearly defined. It involves gathering preliminary information that will help define problems and suggest hypotheses. Talking with customers, monitoring social media, and interviewing suppliers are methods used in exploratory research to gain insights and better understand the issue at hand.

You've Noticed a Decline in Seafood Orders at Your Restaurant