The division of the total market into smaller, homogenous groups is called _____.
A) customer aggregation
B) market capitalization
C) market segmentation
D) brand segmentation

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.

The Division of the Total Market into Smaller, Homogenous Groups