Companies work hard to establish a mental image of their product or service offering in the minds of consumers. For instance, Vicks wants you to think of its NyQuil brand whenever you need a "nighttime, sniffling, sneezing, aching, coughing, stuffy-head, fever, so you can rest medicine." Similarly, Hallmark wants you to know they are the card "when you care enough to send the very best." These slogans help create and reinforce the mental image you have of these brands and are part of their:
A) positioning strategy.
B) sales approach.
C) corporate identity.
D) firm application.

Question

Quizplus · Accepted Answer

These slogans are examples of a positioning strategy, where companies aim to occupy a distinct place and value in the consumers' minds relative to their competitors, using specific messaging to achieve this.

Companies Work Hard to Establish a Mental Image of Their