Alexis is very concerned about the environment and sees herself as "an advocate for nature." Thus, she was excited when her dorm installed a filtered water fountain. In fact, she went out the very next day and bought a YETI Rambler water bottle because she hated the idea of throwing away disposable plastic water bottles. Alexis' purchase of the YETI bottle was largely driven by what type of factor?
A) Psychological factors
B) Reference factors
C) Social factors
D) Situational factors

Question

Quizplus · Accepted Answer

Alexis' decision to buy a YETI Rambler water bottle was primarily influenced by her personal beliefs and concern for the environment, which are psychological factors. These factors include attitudes, perceptions, and motivations that affect consumer behavior.

Alexis Is Very Concerned About the Environment and Sees Herself