Quirksmith, an online seller of handcrafted jewelry designed by sisters Divya and Pragya Batra, launched a global social media campaign using the hashtag #quirkheads, which features stories about the company's customers. This represents an example of an organization using social media to achieve which goal?

Question

Quizplus · Accepted Answer

The use of a hashtag campaign on social media, especially one that shares customer stories, is primarily aimed at increasing brand awareness among a wider audience and generating leads by engaging users and encouraging them to learn more about the brand and its products.

Quirksmith, an Online Seller of Handcrafted Jewelry Designed by Sisters