As an avid sports fan yourself, you've got a fantastic idea for an online business. Each customer will create a profile identifying his or her favorite teams, and when those teams do well, your website will automatically send an email to the customer promoting the teams' gear and other memorabilia. You'll be engaging in:

Question

Quizplus · Accepted Answer

This business model is an example of interactive marketing, where the interaction between the customer and the business is based on the customer's preferences and actions (in this case, the performance of their favorite teams). This allows for personalized communication and promotion, which is a hallmark of interactive marketing.

As an Avid Sports Fan Yourself, You've Got a Fantastic