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You're the New Marketing Manager for an Online Plant Nursery

Question 111

Multiple Choice

You're the new marketing manager for an online plant nursery and garden supply retailer so you've been reviewing customer feedback on social media. You're dismayed to read quite a few negative comments about the site's user experience. Two comments specifically noted that if you make a mistake filling out the checkout form, you have to start over from the beginning! What's the best thing you could do resolve this particular problem?


A) Allow people to check out as guests
B) Design the checkout form to retain data when changes are made
C) Offer free shipping on orders over $100
D) Entice these customers back to the site with a 15% off coupon

Correct Answer:

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