Six months ago, you calculated that your BeadsandBaubles.com conversion rate was 2.7% so you went looking for ways to encourage more purchases. You sensed that some visitors left the site without making a purchase because they felt overwhelmed by all the choices, inspiring you to introduce a new line of jewelry-making kits. Which of the following sets of numbers would indicate that your conversion rate improved this past month because of kit sales?
A) 27 purchases out of 1,000 unique visitors
B) 68 purchases out of 2,000 page views
C) 83 purchases out of 2,000 unique visitors
D) 98 purchases out of 4,000 page views
Correct Answer:
Verified
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