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Enterprise Rental Cars Is Able to Secure Favorable Prices from Major

Question 42

Multiple Choice

Enterprise Rental Cars is able to secure favorable prices from major automobile manufacturers such as Ford and Chevrolet for their rental fleets due to the large number of vehicles they purchase each year. This is an example of _____, one of Porter's Five Forces related to marketplace competition.


A) threat of new competitors
B) distinctive competency
C) buyer power
D) threat of substitutes

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