The Original Penguin clothing brand which features a cute penguin with a tie wrapped around its neck has made a successful comeback to men's fashions since 2003. The brand is popular among young men and the company recently articulated its interest in generating a 10% increase in sales among college students in the United States for the next year. Which step in the marketing planning process best corresponds to the articulation of a 10% increase in sales?

Question

Quizplus · Accepted Answer

Determining organizational objectives involves setting specific, measurable goals, such as a 10% increase in sales among a particular demographic. This step provides direction for the subsequent planning and strategy formulation.

The Original Penguin Clothing Brand Which Features a Cute Penguin