Danica is a sales manager with Kind, manufacturers of natural snacks such as protein bars, healthy grain bars, and breakfast bars. Danica typically schedules quarterly meetings with her 8 sales representatives where they collaborate to develop their weekly and daily account plans. These meetings reflect Danica's efforts to engage in _____ planning.

Question

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Operational planning focuses on short-term goals and day-to-day operations, which aligns with Danica's quarterly meetings with her sales representatives to develop weekly and daily account plans.

Danica Is a Sales Manager with Kind, Manufacturers of Natural