Your boss, the CEO of a restaurant chain, is very bullish on nontraditional marketing. He has instructed you to implement some of his team's ideas in the next six months, but first, to flag any of the ideas that are inaccurate applications of nontraditional marketing. Which of the following should you flag?
A) Implement cause marketing by donating $1 from every dinner check to antipoverty agencies.
B) Implement place marketing by locating new restaurants near stadiums and sports arenas.
C) Implement event marketing by sponsoring a high-profile sports tournament.
D) Implement organic marketing by switching to organic-certified ingredients.
Correct Answer:
Verified
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