In the fifteenth century,European tradespeople promoted themselves with attractive,artful business cards called

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The attractive, artful business cards that European tradespeople promoted themselves with in the fifteenth century were called shopbills, with the purpose of advertising their businesses and attracting potential customers. None of the other options mentioned in the question (siquis, newsbooks, or heralds) refer to these business cards.

In the Fifteenth Century,European Tradespeople Promoted Themselves with Attractive,artful Business