The _____________ department is where the advertising is developed from idea to ad.It involves copywriting,graphic design,and often the actual production of the piece,for example,radio,television,and Web spots.
A) creative
B) administration
C) media
D) account relations
Correct Answer:
Verified
Q20: _refers toautomated,data-driven buying of online advertising.
A) Search
Q21: Creating advertising to appeal to audiences of
Q22: The effectiveness of an ad's placement is
Q23: Creating advertising to appeal to consumer groups
Q24: Among the criticisms of advertising is its
Q26: _ refers to the melding of brands
Q27: The _ department is typically headed by
Q28: _ is mediated messages paid for by
Q29: _ refers to advertising sold next to
Q30: Ad production is billed at an agreed-upon
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