Managers consider a few general strategy types in their decision making processes, including: I$\quad $Cost leadership
II$\quad $Product differentiatior
III$\quad $Target costing
A) II and III only
B) I and III only
C) I and II only
D) I, II, and III

Question

Managers consider a few general strategy types in their decision making processes, including: I$\quad $Cost leadership
II$\quad $Product differentiatior
III$\quad $Target costing 
A) II and III only
B) I and III only
C) I and II only
D) I, II, and III

Quizplus · Accepted Answer

Cost leadership and product differentiation are classic general strategies managers consider. Cost leadership focuses on becoming the lowest cost producer in an industry, while product differentiation involves making products or services different from and more attractive than those of competitors. Target costing is not considered a general strategy type; it's a pricing method used in management accounting.

Managers Consider a Few General Strategy Types in Their Decision \quad

Managers Consider a Few General Strategy Types in Their Decision $\quad$