What strategy did Republican Richard Nixon build on to gain the support of a growing constituency that he called the "silent majority"?

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Nixon's strategy involved appealing to the "silent majority" of Americans who he believed felt marginalized by the social upheaval of the 1960s, including protests against the Vietnam War and the rise of the counterculture. He exploited voter hostility toward these movements to gain support.

What Strategy Did Republican Richard Nixon Build on to Gain