A proper measurement framework contains the objectives you are trying to achieve,the KPIs for the campaign and metrics that align to those KPIs.

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Quizplus · Accepted Answer

A proper measurement framework indeed includes the objectives (goals) you aim to achieve, the Key Performance Indicators (KPIs) that will help you measure success towards those objectives, and the specific metrics that align with each KPI to provide detailed insights into performance.

A Proper Measurement Framework Contains the Objectives You Are Trying