When Procter & Gamble sent video crews into households in the United Kingdom,Germany,and China to capture people's daily routines and product interaction,this was an example of primary data gathering and the use of observation as a market research method.

Question

Quizplus · Accepted Answer

This is true because Procter & Gamble collected new, firsthand data through direct observation of consumer behavior, which is a primary data collection method.

When Procter & Gamble Sent Video Crews into Households in the United