Fembooks sells books online.It has established an excellent reputation for finding out-of-print and hard-to-find books of interest to women.The CEO of Fembooks is considering truly going global with the business,since it is already established online. Which of the following statements,if true,would support the president's argument for the global expansion of Fembooks?
A)Payment preferences vary from country to country.Europeans prefer using debit cards over using credit cards due to the high rate of credit card theft.
B)Demographic targeting is more easily accomplished online than in other forms of advertising.
C)The exchange rate for different currencies can be an issue for global businesses.The use of local currency may increase rates of purchase but presents challenges for exchange and shipping.
D)Advertising and sales laws (and accompanying taxes)vary from country to country.
E)Local import and export laws would need to be researched and followed.

Question

Quizplus · Accepted Answer

Demographic targeting being more easily accomplished online supports the argument for global expansion, as it suggests that Fembooks can effectively reach and market to its target audience worldwide.

Fembooks Sells Books Online