Karen's company manufactures high-end designer cookware.The handles of the cookware remain cool when used on a stovetop and have slip-on covers for the handles to be used for removing the product from the oven.This demonstrates what element in the marketing mix?

Question

Quizplus · Accepted Answer

The description provided pertains to the product element in the marketing mix. The features of the cookware, such as cool handles and slip-on covers, are part of the product itself.

Karen's Company Manufactures High-End Designer Cookware