Question 1

_____ permit website operators to track how often a user visits the site,what he or she looks at while there,and in what sequence and also allow web users to customize services and content.

Accepted Answer

Cookies are specifically designed to track users' browsing activities and preferences, allowing for both the monitoring of site visits and the customization of web services and content based on user behavior.

Question 2

According to the Federal Trade Commission,which of the following is the most common complaint of identity theft?

Accepted Answer

The answer of According to the Federal Trade Commission,which of...

Question 3

_____ occurs when criminals obtain personal information that allows them to impersonate someone else in order to use the person's credit to obtain financial accounts and make purchases.

Accepted Answer

Identity theft is the correct answer because it specifically refers to the act of obtaining personal information to impersonate someone for financial gain, such as opening new accounts or making purchases in their name.

Question 4

Apex,Inc.wants to increase its influence on social media in the country of Plutonia.It engages a research company to evaluate the characteristics of the online population in Plutonia.The research company reports that a majority of the population can be characterized as collectors.Which of the following strategies should Apex Inc.implement in order to make a mark in Plutonia?

Accepted Answer

Collectors in the context of online behavior are individuals who enjoy gathering information and resources from the internet. They are likely to frequent blogs and websites where they can find and collect new information or items of interest. Therefore, posting ads on popular blogs and websites is the most effective strategy for reaching this group. Personal calls, emails, SMS/multimedia messages, and billboards do not align as well with the collecting behavior typically exhibited online.

Question 5

What is the best way to be safe from online fraud or identity theft?

Accepted Answer

Refraining from divulging personal information is crucial for protecting oneself from online fraud or identity theft, as it limits the amount of sensitive data that can be accessed by malicious parties.

Question 6

Which of the following practices is an online fraud?

Accepted Answer

Phishing is an online fraud practice where attackers impersonate legitimate entities to steal sensitive information like passwords and credit card numbers.

Question 7

Which of the following is least likely to be a reason used by consumers to rationalize piracy and online fraud?

Accepted Answer

The fear of getting caught and arrested is a deterrent, not a rationalization for engaging in piracy and online fraud. Rationalizations typically involve justifying or excusing an action, whereas fear of legal consequences would likely discourage such behavior.

Question 8

The European Union passed a law that requires companies to:

Accepted Answer

The European Union has implemented regulations that mandate companies to obtain users' consent before using cookies to track their information. This is part of the EU's efforts to protect online privacy and give users more control over their personal data.

Question 9

Which of the following situations illustrates online fraud?

Accepted Answer

Online fraud involves deceptive practices to trick individuals into revealing personal and sensitive information. Choice E, deceiving Internet users into revealing personal information, directly fits this definition.

Question 10

_____ describes how marketers use digital media to find out the opinions or needs of potential markets.

Accepted Answer

Crowdsourcing involves obtaining information, ideas, or content by soliciting contributions from a large group of people, particularly from an online community, rather than from traditional employees or suppliers. This method is often used by marketers to gather insights, opinions, or needs of potential markets by leveraging the collective intelligence of a crowd.

Question 11

One growing scam used to initiate identity theft fraud is the practice of _____,whereby con artists counterfeit a well-known website and send out e-mails directing victims to it.

Accepted Answer

Phishing is the correct answer because it involves tricking individuals into providing sensitive information by mimicking legitimate organizations or websites, often through emails that direct victims to fake websites.

Question 12

Which of the following protects intellectual property?

Accepted Answer

Patents protect intellectual property by granting exclusive rights to inventors for their inventions, preventing others from making, using, or selling the invention without permission.

Question 13

Due to consumer concerns over privacy,the _____ is considering developing regulations that would better protect consumer privacy by limiting the amount of consumer information that businesses can gather online.

Accepted Answer

The Federal Trade Commission (FTC) is the primary agency that considers developing regulations to protect consumer privacy, especially in the context of online information gathering by businesses.

Question 14

To deter identity theft,the National Fraud Center wants financial institutions to:

Accepted Answer

Implementing new technologies such as digital certificates, digital signatures, and biometrics can significantly enhance the security of financial transactions and personal data, thereby deterring identity theft. These technologies provide robust authentication and encryption, ensuring that only authorized individuals can access sensitive information.

Question 15

Which of the following statements is true of online shopping?

Accepted Answer

Online shopping platforms often track user behavior and preferences through various means, including cookies, and may share customer information with third parties, either with consent (through terms of service agreements) or in ways that may not be fully transparent to users. While customers can take steps to protect their personal information, such as using private browsing modes, not all personal information can be completely protected due to the inherent nature of online transactions and data sharing practices.

Quiz 13: Digital Marketing and Social Networking