What is a big difference between the marketing of today versus marketing products 50 years ago?
A) Very few marketing strategies were developed and implemented 50 years ago.
B) Today's marketers can more precisely define and understand consumer needs.
C) Marketing programs are much less expensive today than they were 50 years ago.
D) Marketers of 50 years ago could not engage in market segmentation.
E) Marketing was more accepted in organizations 50 years ago than today.

Question

What is a big difference between the marketing of today versus marketing products 50 years ago?
A) ​Very few marketing strategies were developed and implemented 50 years ago.
B) ​Today's marketers can more precisely define and understand consumer needs.
C) Marketing programs are much less expensive today than they were 50 years ago.
D) ​Marketers of 50 years ago could not engage in market segmentation.
E) ​Marketing was more accepted in organizations 50 years ago than today.

Quizplus · Accepted Answer

Today's marketers have access to advanced data analytics, technology, and research methods that allow for a more precise understanding of consumer needs compared to 50 years ago.

What Is a Big Difference Between the Marketing of Today