Which of the following activities is used to maintain clients rather than simply acquire customers?
A) Mass marketing
B) Increase in market share
C) Value-based pricing strategy
D) Short-term strategic focus
E) Segmentation based on homogeneous needs

Question

Which of the following activities is used to maintain clients rather than simply acquire customers?
A) ​Mass marketing
B) ​Increase in market share
C) ​Value-based pricing strategy
D) ​Short-term strategic focus
E) ​Segmentation based on homogeneous needs

Quizplus · Accepted Answer

Value-based pricing strategy focuses on providing value to customers, encouraging loyalty and maintaining long-term relationships, rather than just acquiring new customers.

Which of the Following Activities Is Used to Maintain Clients