Which of the following is NOT a demographic or socioeconomic characteristic?
A) A feeling towards a brand
B) Marital status
C) Social class
D) Gender
E) Income

Question

Quizplus · Accepted Answer

A feeling towards a brand is not a demographic or socioeconomic characteristic. Demographic and socioeconomic characteristics are objective, measurable characteristics of a population, such as age, gender, income, and education. A feeling towards a brand is a subjective, psychological characteristic that is not easily measured or quantified.

Which of the Following Is NOT a Demographic or Socioeconomic