If a researcher is interested in investigating whether or not consumers like a new packaging method for a particular product, the researcher should focus on measuring
A) Motivation.
B) Intention.
C) Behavioral goals.
D) Attitude.
E) Personality.

Question

Quizplus · Accepted Answer

Attitude is the most relevant measure for understanding consumers' feelings or evaluations towards the new packaging method.

If a Researcher Is Interested in Investigating Whether or Not