Typical examples of control problems associated with test marketing are
A) lack of cooperation of retailers.
B) over-attention to in-store conditions, such as always-stocked shelves.
C) attempts by competitors to sabotage test market results.
D) Both A and C.
E) A, B, and C.

Question

Quizplus · Accepted Answer

Test marketing can face multiple control problems, including lack of cooperation from retailers, over-attention to in-store conditions, and attempts by competitors to sabotage results.

Typical Examples of Control Problems Associated with Test Marketing Are