Which of the following is FALSE regarding popular standard test market cities?
A) They are demographically representative of the larger market in which the product will be ultimately sold.
B) They should be geographically isolated from other cities.
C) They should be located centrally within the U.S.
D) They should be large enough that they have multiple media outlets of their own.
E) They should possess a sufficient number of the right kind of retail outlets.

Question

Quizplus · Accepted Answer

Test market cities do not necessarily need to be centrally located within the U.S.; the focus is more on demographic representation, media availability, and retail presence.

Which of the Following Is FALSE Regarding Popular Standard Test