A marketing manager has discovered that relevant, internal secondary data don't exist to support a decision process. The next step the manager should take is:
A) Look for external sources for the relevant data.
B) See if good data can be obtained from published sources.
C) Begin a primary data collection effort.
D) All of the above are correct next steps
E) A and B are both correct.

Question

Quizplus · Accepted Answer

The Answer of A marketing manager has discovered that relevant, internal secondary data don't exist to support a decision process. The next step the manager should take is:
A) Look for external sources for the relevant data.
B) See if good data can be obtained from published sources.
C) Begin a primary data collection effort.
D) All of the above are correct next steps
E) A and B are both correct.

A Marketing Manager Has Discovered That Relevant, Internal Secondary Data