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The Main Concern of the Starch Readership Service Is to

Question 37

Multiple Choice

The main concern of the Starch Readership Service is to


A) Provide information on the demographic characteristics of a particular publication's readership.
B) Provide advertisers with insights concerning the effectiveness of their ads.
C) Determine which magazines carry the most advertising.
D) Evaluate the fit between a magazine's geographic distribution patterns and the type of advertising it carries.
E) Link magazine readership with certain lifestyle characteristics

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