The time to stop having focus groups is______________when:
A) The research budget has been exhausted.
B) They show diminishing returns.
C) You get definitive answers to your research problem.
D) You've completed five focus groups.
E) Any of the above are correct answers.

Question

Quizplus · Accepted Answer

Focus groups should be stopped when they show diminishing returns, meaning that additional sessions are not providing new or valuable insights.

The Time to Stop Having Focus Groups Is______________when